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Sergio Zyman -
The end of advertising as we know it (2002)
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If you don't keep giving customers reasons to buy from you, they won't
Sergio Zyman
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A brand is essentially a container for a customer's complete experience with the product or company.
Sergio Zyman
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Nobody understood better than Mr. Lincoln the obvious truth that in politics it does not suffice merely to nominate candidates. Something must also be done to elect them.
John George Nicolay
Sergio Zyman
Born:
July 30, 1945
(age 79)
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