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Sergio Zyman -
The end of advertising as we know it (2002)
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If you don't keep giving customers reasons to buy from you, they won't
Sergio Zyman
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A brand is essentially a container for a customer's complete experience with the product or company.
Sergio Zyman
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There is a marvelous turn and trick to British arrogance; its apparent unconsciousness makes it twice as effectual.
Catherine Drinker Bowen
Sergio Zyman
Born:
July 30, 1945
(age 79)
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