Sergio Zyman
Born: July 30, 1945 (age 80)
Bio: Sergio Zyman is a marketing executive from Mexico best known as the marketer behind the failed launch of New Coke, now regarded as one of the greatest marketing blunders of all time.
Known for:
- The End of Marketing as We Know It (1999)
- The end of advertising as we know it (2002)
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