The one essential, driving aim of the agency's campaign is not to please and sell you, the public, but to sell the advertiser and get his initialed okay. The public is a poor also-ran.


The Permissible Lie: The Inside Truth About Advertising, 1968, p. 13.

Samm Sinclair Baker Quotes

The one essential, driving aim of the agency's campaign is not to please and sell you, the public, but to sell the advertiser and get his initialed...

The one essential, driving aim of the agency's campaign is not to please and sell you, the public, but to sell the advertiser and get his initialed...

The one essential, driving aim of the agency's campaign is not to please and sell you, the public, but to sell the advertiser and get his initialed...

The one essential, driving aim of the agency's campaign is not to please and sell you, the public, but to sell the advertiser and get his initialed...