Samm Sinclair Baker Quotes

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The one essential, driving aim of the agency's campaign is not to please and sell you, the public, but to sell the advertiser and get his initialed okay. The public is a poor also-ran.

Samm Sinclair Baker

A fundamental truth about advertising is that advertising agency people are not the ultimate decision-makers. As the advertising agency system functions today, they are the puppets, the manipulated. Nor is the advertiser as he sits astride the bleeding, panting agencyman the one who wields the whip in full command. The final control, the decisive power, is in your hands and under your command - if you will use it.

Samm Sinclair Baker

Samm Sinclair Baker

Samm Sinclair Baker

Born: July 29, 1909

Died: March 5, 1997 (aged 87)

Bio: Samm Sinclair Baker was the author/coauthor of many how-to and self-help books, most notably The Complete Scarsdale Medical Diet which he coauthored with Dr. Herman Tarnower.

Known for:

The Complete Scarsdale Medical Diet (1978)
The Doctor's Quick Weight Loss Diet (1967)
The Doctor's Quick Inches-off Diet (1969)
The indoor and outdoor grow-it book (1966)

Samm Sinclair Baker on Wikipedia

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