S. I. Hayakawa - Language in Thought and Action (1939)

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Mr. Mets is representative not only of the general public, but also of many scientific workers, publicists, and writers. Like most people, he takes words as much for granted as the air he breathes, gives them about as much thought. [...] But Mr. Mets, like the rest of us, also adjusts himself automatically to changes in the verbal climate, from one type of discourse to another, from one set terms to another, from the listening habits of one kind of social occasion to those of another kind of social occasion, without conscious effort. He has yet, however, to acknowledge the effect of his verbal climate on his mental health and well-being.

S. I. Hayakawa
A human being, then, is never dependent on his own experience alone for his information. Even in a primitive culture he can make use of the experience of his neighbors, friends, and relatives, which they communicate to him by means of language. Therefore, instead of remaining helpless because of the limitations of his own experience and knowledge, instead of having to discover what others have already discovered, instead of explporing the false traits they explored and repeating their errors, he can go on from where they left off. Language, that is to say, makes progress possible.

S. I. Hayakawa
From the moment he switches on an early-morning news broadcast until he falls asleep at night over a novel or a magazine, he is, like all other people living in modern civilized conditions, swimming in words. Newspaper editors, politicians, salesmen, disc jockeys, columnists, luncheon club speakers, and clergymen; colleagues at work, friends, relatives, wife and children; market reports, direct-mail advertising, books, and billboards — all are assailing him with words all day long.

S. I. Hayakawa
People who think of themselves as tough-minded and realistic, among them influential political leaders and businessmen as well as go-getters and hustlers of smaller caliber, tend to take it for granted that human nature is selfish and that life is a struggle in which only the fittest may survive. According to this philosophy, the basic law by which man must live, in spite of his surface veneer of civilization, is the law of the jungle. The "fittest" are those who can bring to the struggle superior force, superior cunning, and superior ruthlessness.

S. I. Hayakawa
We live in a highly competitive society, each of us trying to outdo the other in wealth, in popularity or social prestige, in dress, in scholastic grades or golf scores. [...] One is often tempted to say that conflict, rather than cooperation, is the great governing principle of human life.

S. I. Hayakawa
Advertising is a symbol-manipulating occupation.

S. I. Hayakawa
Indeed, most of the time when we are listening to the noises people make or looking at the black marks on paper that stand for such noises, we are drawing upon the experiences of others in order to make up for what we ourselves have missed. Obviously the more an individual can make use of the nervous systems of others to supplement his own, the easier it is for him to survive. And, of course, the more individuals there are in a group cooperating by making helpful noises at each other, the better it is for all — within the limits, naturally, of the group's talents for social organization. [...] Societies, both animal and human, might almost be regarded as huge cooperative nervous system.

S. I. Hayakawa
We select our furniture to serve as visible symbols of our taste, wealth, and social position. We often choose our residences on the basis of a feeling that it "looks well" to have a "good address." We trade in perfectly good cars for later models, not always to get better transportation, but to give evidence to the community that we can afford it.2

S. I. Hayakawa
In the case of drama (stage, movies, television), there appear to be people in almost every audience who never quite fully realize that a play is a set of fictional, symbolic representations. An actor is one who symbolizes other people, real or imagined. [...] Also some years ago it was reported that when Edward G. Robinson, who used to play gangster roles with extraordinary vividness, visited Chicago, local hoodlums would telephone him at his hotel to pay their professional respects.

S. I. Hayakawa
Citizens of a modern society need [...] more than that ordinary "common sense" which was defined by Stuart Chase as that which tells you that the world is flat. They need to be systematically aware of the powers and limitations of symbols, especially words, if they are to guard against being driven into complete bewilderment by the complexity of their semantic environment. The first of the principles governing symbols is this: The symbol is NOT the thing symbolized; the word is NOT the thing; the map is NOT the territory it stands for.

S. I. Hayakawa
All fashionable clothes, as Thorstein Veblen has pointed out in his Theory of the Leisure Class (1899), are highly symbolic: materials, cut, and ornament are dictated only to a slight degree by consideration of warmth, comfort, or practicability. The more we dress up in fine clothes, the more we restrict our freedom of action. But by means of delicate embroideries, easily soiled fabrics, starched shirts, high heels, long and pointed fingernails. and other such sacrifices of comfort, the wealthy classes manage to symbolize, among other things, the fact that they don't have to work for a living.

S. I. Hayakawa
2The writer once had an eight-year-old car in good running condition. A friend of his, a repairman who knew the condition of the car, kept urging him to make it for a new model. "But why?" the writer asked. "The old car's in fine shape still." The repairman answered scornfully, "Yeah, but what the hell. All you've got is transportation."
Recently, the term "transportation car" has begun to appear in advertisements; for example, "'48 Dodge — Runs perfectly good; transportation car. Leaving, must sell. $100." (Classified section of the Pali Press, Kailua Hawaii.) Apparently it means a car that has no symbolic or prestige value and is good only for getting you there and bringing you back — a miserable kind of vehicle indeed!

S. I. Hayakawa
To be able to read and write, therefore, is to learn to profit by and take part in the greatest of human achievements — that which makes all other achievements possible —namely, the pooling of our experiences in great cooperative stores of knowledge, available [...] to all. From the warning cry of primitive man to the latest newsflash or scientific monograph, language is social. Cultural and intellectual cooperation is the great principle of human life.

S. I. Hayakawa
The relation between language and thought are discussed in Stuart Chase, Power of words (1954), especially Chapter 10; the important sourcebooks in this area are Alfred Korzybski, Science and Sanity: An Introduction to Non-Aristotelian Systems and General Semantics, 4th ed. (1958), and John B. Carroll, ed., Language, Thought, and Reality: Selected Writings of Benjamin Lee Whorf (1956).

S. I. Hayakawa
There is [...] no necessary connection between the symbol and that which is symbolized. Just as men can wear yachting costumes without ever having been near a yacht, so they can make the noise "I'm hungry" without being hungry. Furthermore, just as social rank can be symbolized by feathers in the hair, by tattooing on the breast, by gold ornaments on the watch chain, or by a thousand different devices according to the culture we live in, so the fact of being hungry can be symbolized by a thousand different noises according to the culture we live in: "J'ai faim," or "Es hungert mich," or "Ho appetito," or "Hara ga hetta," and so on.

S. I. Hayakawa
With words woven into almost every detail of his life, it seems amazing that Mr. Mets' thinking on the subject of language should be so limited.

S. I. Hayakawa
Whether he realizes it or not, however, Mr. Mets is affected every hour of his life not only by the words he hears and uses, but also by his unconscious assumptions about language. [...] Such unconscious assumptions determine the effect that words have on him — which in turn determines the way he acts, whether wisely or foolishly. Words — the way he uses them and the way he takes them when spoken by others — largely shape his beliefs, his prejudices, his ideals, his aspirations. They constitute the moral and intellectual atmosphere in which he lives — in short, his semantic environment.

S. I. Hayakawa