The less important an issue is, the more time managers spend discussing it. More time is spent on small talk than is spent on large talk. Most talk is about what matters least. What matters least is what most of us know most about.
p. 16, bold text cited in: Gerald Haigh (2008) Inspirational, and Cautionary Tales for Would-be School Leaders. p. 142. - A little book of f-laws: 13 common sins of management, 2006