Study your reader first - your product second. If you understand his reactions, and present those phases of your product that relate to his needs, then you cannot help but write a good letter.


Robert Collier Copywriting Course - Masters of Marketing Secrets: Learn to Write Sales Letters That Pay (ed. 2014)

Robert Collier Quotes

Study your reader first - your product second. If you understand his reactions, and present those phases of your product that relate to his needs,...

Study your reader first - your product second. If you understand his reactions, and present those phases of your product that relate to his needs,...

Study your reader first - your product second. If you understand his reactions, and present those phases of your product that relate to his needs,...

Study your reader first - your product second. If you understand his reactions, and present those phases of your product that relate to his needs,...