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A company's culture is often buried so deeply inside rituals, assumptions, attitudes, and values that it becomes transparent to an organization's members only when, for some reason, it changes.

Rob Goffee
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For us, an authentic organization is one in which you can be your best self, you can identify with the organizational purpose, you can understand and trust it. These are the qualities that came through from interviews with individuals working in organizations around the world.

Rob Goffee
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Suppose you want to design the best company on earth to work for. What would it be like? For three years we've been investigating this question by asking hundreds of executives in surveys and in seminars all over the world to describe their ideal organization. This mission arose from our research into the relationship between authenticity and effective leadership. Simply put, people will not follow a leader they feel is inauthentic. But the executives we questioned made it clear that to be authentic, they needed to work for an authentic organization.

Rob Goffee
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Highly engaged employees are, on average, 50% more likely to exceed expectations that the least-engaged workers. And companies with highly engaged people outperform firms with the most disengaged folks- by 54% in employee retention, by 89% in customer satisfaction, and by fourfold in revenue growth.

Rob Goffee

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Linux is not in the public domain. Linux is a cancer that attaches itself in an intellectual property sense to everything it touches. That's the way that the license works.
Steve Ballmer

Rob Goffee

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