The member of a culture … purposely avoids the relationship of intimacy; he wants the object somehow depicted and fictionalized. … He is embarrassed when this is taken out of its context of proper sentiments and presented bare, for he feels that this is a reintrusion of that world which his whole conscious effort has sought to banish. Forms and conventions are the ladder of ascent. And hence the speechlessness of the man of culture when he beholds the barbarian tearing aside some veil which is half adornment, half concealment.

p. 26. - Ideas have Consequences (1948)