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Richard Thaler -
Nudge (2008)
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Recall that people like to do what most people think it is right to do; recall too that people like to do what most people actually do.
Richard Thaler
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If a man insisted always on being serious, and never allowed himself a bit of fun and relaxation, he would go mad or become unstable without knowing it.
Herodotus
Richard Thaler
Creative Commons
Born:
September 12, 1945
(age 79)
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