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Recall that people like to do what most people think it is right to do; recall too that people like to do what most people actually do.

Richard Thaler

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Some women can be fooled all of the time, and all women can be fooled some of the time, but the same woman can't be fooled by the same man in the same way more than half of the time.
Helen Rowland

Richard Thaler

Richard Thaler
Creative Commons

Born: September 12, 1945 (age 80)
Bio: Richard H. Thaler is an American economist and the Ralph and Dorothy Keller Distinguished Service Professor of Behavioral Science and Economics at the University of Chicago Booth School of Business.
Known for:
  1. Nudge (2008)
  2. Quasi Rational Economics (1991)

WikipediaRichard Thaler on Wikipedia

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