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Philip Kotler -
Kotler on Marketing (1999)
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Today's smart marketers don't sell products; they sell benefit packages. They don't sell purchase value only; they sell use value.
Philip Kotler
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No company in its right mind tries to sell to everyone. Gillette does not try to sell razor blades to preteens, and Kimberly-Clark doesn't try to sell its Huggies to childless families. A savvy steel company doesn't try to sell steel to every steel-using company.
Philip Kotler
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Policemen so cherish their status as keepers of the peace and protectors of the public that they have occasionally been known to beat to death those citizens or groups who question that status.
David Mamet
Philip Kotler
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Born:
May 27, 1931
(age 94)
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