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Philip Kotler -
Kotler on Marketing (1999)
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Today's smart marketers don't sell products; they sell benefit packages. They don't sell purchase value only; they sell use value.
Philip Kotler
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No company in its right mind tries to sell to everyone. Gillette does not try to sell razor blades to preteens, and Kimberly-Clark doesn't try to sell its Huggies to childless families. A savvy steel company doesn't try to sell steel to every steel-using company.
Philip Kotler
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It is unjust and absurd of those advancing in years, to expect of the young that confidence should come all and only on their side: the human heart, at whatever age, opens only to the heart that opens in return.
Maria Edgeworth
Philip Kotler
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Born:
May 27, 1931
(age 94)
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