Today's smart marketers don't sell products; they sell benefit packages. They don't sell purchase value only; they sell use value.


Kotler On Marketing (ed. Simon and Schuster, 2012) - ISBN: 9781471109560

Philip Kotler Quotes

Today's smart marketers don't sell products; they sell benefit packages. They don't sell purchase value only; they sell use value.

Today's smart marketers don't sell products; they sell benefit packages. They don't sell purchase value only; they sell use value.

Today's smart marketers don't sell products; they sell benefit packages. They don't sell purchase value only; they sell use value.

Today's smart marketers don't sell products; they sell benefit packages. They don't sell purchase value only; they sell use value.