Consider the trivial but revealing hallmarks of urban hipsterdom: faux vintage photography, the handlebar mustache, and vinyl record players all hark back to an earlier time when people were still optimistic about the future. If everything worth doing has already been done, you may as well feign an allergy to achievement and become a barista.

Zero to One: Notes on Start Ups, or How to Build the Future (ed. Random House, 2014) - ISBN: 9780753550304