Because its purpose is to create a customer, the business has two and only two functions: Marketing and Innovation. Marketing and Innovation produce results. All the rest are costs.


The Essential Drucker: The Best of Sixty Years of Peter Drucker's Essential Writings on Management (ed. Harper Collins, 2009) - ISBN: 9780061793622

Peter Drucker Quotes

Because its purpose is to create a customer, the business has two and only two functions: Marketing and Innovation. Marketing and Innovation produce...

Because its purpose is to create a customer, the business has two and only two functions: Marketing and Innovation. Marketing and Innovation produce...

Because its purpose is to create a customer, the business has two and only two functions: Marketing and Innovation. Marketing and Innovation produce...

Because its purpose is to create a customer, the business has two and only two functions: Marketing and Innovation. Marketing and Innovation produce...