The key question companies need to address is not 'Should we make mistakes?' but rather 'Which mistakes should we make in order to test our deeply held assumptions?'


Brilliant Mistakes: Finding Success on the Far Side of Failure (ed. Wharton Digital Press, 2011) - ISBN: 9781613630112

Paul J. H. Schoemaker Quotes

The key question companies need to address is not 'Should we make mistakes?' but rather 'Which mistakes should we make in order to test our deeply...

The key question companies need to address is not 'Should we make mistakes?' but rather 'Which mistakes should we make in order to test our deeply...

The key question companies need to address is not 'Should we make mistakes?' but rather 'Which mistakes should we make in order to test our deeply...

The key question companies need to address is not 'Should we make mistakes?' but rather 'Which mistakes should we make in order to test our deeply...