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The key question companies need to address is not 'Should we make mistakes?' but rather 'Which mistakes should we make in order to test our deeply held assumptions?'
Paul J. H. Schoemaker
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Nobody ever did anything very foolish except from some strong principle.
William Lamb, 2nd Viscount Melbourne
Paul J. H. Schoemaker
Born:
April 4, 1949
(age 75)
Bio:
Paul J. H. Schoemaker, Ph.D. is an academic, author, and an expert in the fields of strategic management and decision making.
Paul J. H. Schoemaker on Wikipedia
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