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The key question companies need to address is not 'Should we make mistakes?' but rather 'Which mistakes should we make in order to test our deeply held assumptions?'
Paul J. H. Schoemaker
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Recreational development is a job not of building roads into lovely country, but of building receptivity into the still unlovely human mind.
Aldo Leopold
Paul J. H. Schoemaker
Born:
April 4, 1949
(age 77)
Bio:
Paul J. H. Schoemaker, Ph.D. is an academic, author, and an expert in the fields of strategic management and decision making.
Paul J. H. Schoemaker on Wikipedia
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