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The key question companies need to address is not 'Should we make mistakes?' but rather 'Which mistakes should we make in order to test our deeply held assumptions?'
Paul J. H. Schoemaker
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Nothing said to us, nothing we can learn from others, reaches us so deep as that which we find in ourselves.
Theodor Reik
Paul J. H. Schoemaker
Born:
April 4, 1949
(age 76)
Bio:
Paul J. H. Schoemaker, Ph.D. is an academic, author, and an expert in the fields of strategic management and decision making.
Paul J. H. Schoemaker on Wikipedia
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