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The key question companies need to address is not 'Should we make mistakes?' but rather 'Which mistakes should we make in order to test our deeply held assumptions?'
Paul J. H. Schoemaker
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It is better to meet danger than to wait for it. He that is on a lee shore, and foresees a hurricane, stands out to sea and encounters a storm to avoid a shipwreck.
Charles Caleb Colton
Paul J. H. Schoemaker
Born:
April 4, 1949
(age 75)
Bio:
Paul J. H. Schoemaker, Ph.D. is an academic, author, and an expert in the fields of strategic management and decision making.
Paul J. H. Schoemaker on Wikipedia
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