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The key question companies need to address is not 'Should we make mistakes?' but rather 'Which mistakes should we make in order to test our deeply held assumptions?'
Paul J. H. Schoemaker
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Arguably, no artist grows up: If he sheds the perceptions of childhood, he ceases being an artist.
Ned Rorem
Paul J. H. Schoemaker
Born:
April 4, 1949
(age 76)
Bio:
Paul J. H. Schoemaker, Ph.D. is an academic, author, and an expert in the fields of strategic management and decision making.
Paul J. H. Schoemaker on Wikipedia
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