Patrick Dixon - Futurewise (1998)

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The risk of a business being hit by a low probability, high impact event is far higher than most boards realise because the number of potential wild cards is so great.

Patrick Dixon
The first one hundred and fifty year old human being could be alive as a baby today.

Patrick Dixon
In banking or insurance trust is the only thing you have to sell.

Patrick Dixon
Tribalism is the most powerful force in the world.

Patrick Dixon
The larger the corporation, the greater the risk that you are flying blind.

Patrick Dixon
The future is about emotion: reactions to events are usually far more important than the events themselves.

Patrick Dixon
To every trend there is a counter-trend. There are a number of pendulums operating and each creates new business opportunities.

Patrick Dixon
The Six Faces of the FUTURE are: Fast, Urban, Tribal, Universal, Radical and Ethical

Patrick Dixon
Listen to your customers but don't (always) believe what they say - they know even less about the future than you.

Patrick Dixon
Institutional blindness is a major threat to the future of all corporations.

Patrick Dixon
Take hold of your future or the future will take hold of you - be futurewise.

Patrick Dixon
Your company may have a reputation for brilliant leadership, outstanding innovation, clever branding and effective change management, but the business could fail if the world changes and you are unprepared.

Patrick Dixon
The key to understanding the future is one word: sustainability.

Patrick Dixon
Two thirds of all those who have ever lived to sixty five are alive today and most of them are women.

Patrick Dixon