Patrick Dixon - Building a Better Business (2006)

15 Sourced Quotes

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The future of marketing belongs to honest information, accurate data and clear claims based on truth.

Patrick Dixon
Business strategy is the battleplan for a better future.

Patrick Dixon
When you have been close to death it makes you think about life.

Patrick Dixon
Give people a convincing reason and they will lay down their very lives.

Patrick Dixon
Mission is at the heart of what you do as a team. Goals are merely steps to its achievement.

Patrick Dixon
You can have the greatest strategy in the world, but what is the point if no one cares?

Patrick Dixon
All the most powerful speeches ever made point to a better future.

Patrick Dixon
Life's too short to sell things you don't believe in.

Patrick Dixon
Business is the "art" of making money by selling things or services people want for more than their cost.

Patrick Dixon
Every product and service is sold on the promise of a better future. The purpose of business is to deliver on the promise, and profit is the reward for doing so.

Patrick Dixon
You cannot have strong leadership without passion.

Patrick Dixon
People will only follow you if they see you're ahead, are convinced you know the route, trust you, and want to get there too.

Patrick Dixon
Connect with all the passions people have -for themselves, their families, their communities and wider world - and they will follow you to the ends of the earth, buy your products and services with pride, and may even be willing to work for you for next to nothing.

Patrick Dixon
I would rather work with five people who really believe in what they are doing rather than five hundred who can't see the point.

Patrick Dixon
Motivation is a battle for the heart, not just an appeal to the mind. Passion is always an expression of the soul.

Patrick Dixon