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Give people a convincing reason and they will lay down their very lives.
Patrick Dixon
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Business is the "art" of making money by selling things or services people want for more than their cost.
Patrick Dixon
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People will only follow you if they see you're ahead, are convinced you know the route, trust you, and want to get there too.
Patrick Dixon
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Connect with all the passions people have -for themselves, their families, their communities and wider world - and they will follow you to the ends of the earth, buy your products and services with pride, and may even be willing to work for you for next to nothing.
Patrick Dixon
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I would rather work with five people who really believe in what they are doing rather than five hundred who can't see the point.
Patrick Dixon
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Nobody ever did anything very foolish except from some strong principle.
William Lamb, 2nd Viscount Melbourne
Patrick Dixon
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Born:
1957
(age 67)
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