Patrick Dixon - Business Quotes

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The risk of a business being hit by a low probability, high impact event is far higher than most boards realise because the number of potential wild cards is so great.

Patrick Dixon

Business strategy is the battleplan for a better future.

Patrick Dixon

To every trend there is a counter-trend. There are a number of pendulums operating and each creates new business opportunities.

Patrick Dixon

Business is the "art" of making money by selling things or services people want for more than their cost.

Patrick Dixon

Every product and service is sold on the promise of a better future. The purpose of business is to deliver on the promise, and profit is the reward for doing so.

Patrick Dixon

Your company may have a reputation for brilliant leadership, outstanding innovation, clever branding and effective change management, but the business could fail if the world changes and you are unprepared.

Patrick Dixon