When virtuous mental attitudes, like mindfulness, respect, and compassion, are invoked to justify nonvirtuous acts like hunting, fishing, and eating animal products, the mental attitudes are insincere. They are self-deceptions that we create to justify habits that in our hearts we know are wrong, but to which we have become attached.
The Great Compassion: Buddhism and Animal Rights (ed. Lantern Books, 2004) - ISBN: 9781590560693