Nina Paley - Sita Sings the Blues (2008)

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I don't think distributors are cheating or evil or anything like that, I just think that the business model is unsustainable so they truly don't have money. There's just not much money in this particular model.

Nina Paley
My grand total for the free film was $132,000, and that is a business model I am totally sticking to. And everything that I do now is totally free.
About Sita Sings the Blues

Nina Paley
Because I didn't sell it to a distributor, it can be in lots of film festivals. It's been in, I think, at least 200 festivals, it's won more than 35 awards which is great. I like that! If I had gone with a distributor they would have immediately said no to film festivals which I do not understand why distributors do, but that's what they do.

Nina Paley
Total box office so far has been $22,350 [...] that trickles down to $3,000 for me. Which really isn't much, but it's fine. People are seeing the film and they're seeing it the the way it should be seen. I do not feel like the distributors are ripping me off. I feel like this is the model of film distribution and this is the reality of it and fortunately my income is not dependent on it.

Nina Paley
I love money! Just because it's free doesn't mean I don't like money. And actually I've made more money this way than any distributor said I could possibly make, which isn't much because independent distributors are notoriously without money. So the most money any distributor told me I could possibly hope to make on this film, total, maximum, in my wildest dreams was $50,000, and they said much more realistic would be $10,000 or $25,000 and the biggest advance I was offered, I think, was $20,000 and that's for locking up all the rights.

Nina Paley
Audiences want to support artists. Which is pretty much how it's always been except during the last 100 years where it's turned into this really vicious, cutthroat, nasty business with all these blood-thirsty, parasitic middle-men. But historically, artists were relatively poor and supported directly by their audiences. There's a great book called The Gift by Lewis Hyde. You know, art is a gift and it turns out the audience is happy to give back.

Nina Paley