Television screens saturated with commercials promote the utopian and childish idea that all problems have fast, simple, and technological solutions. You must banish from your mind the naive but commonplace notion that commercials are about products. They are about products in the same sense that the story of Jonah is about the anatomy of whales.

Conscientious Objections: Stirring Up Trouble About Language, Technology and Education (ed. Vintage, 2011) - ISBN: 9780307797315