This was part of Corporation 9592's strategy; they had hired psychologists, invested millions in a project to sabotage movies—yes, the entire medium of cinema—to get their customers/players/addicts into a state of mind where they simply could not focus on a two-hour-long chunk of filmed entertainment without alarm bells going off in their medullas telling them that they needed to log on to T'Rain and see what they were missing.

Day 15 - Reamde (2011) - Part II: American Falls