It is naive to think that self-assertiveness is easy. To live self-assertively—which means to live authentically—is an act of high courage. That is why so many people spend the better part of their lives in hiding—from others and also from themselves.
Nathaniel Brandens Self-Esteem Every Day: Reflections on Self-Esteem and Spirituality (ed. Simon and Schuster, 1998) - ISBN: 9780684833385