Risk is a function of how poorly a strategy will perform if the 'wrong' scenario occurs.


Competitive Advantage: Creating and Sustaining Superior Performance (ed. 1985)


Risk is a function of how poorly a strategy will perform if the 'wrong' scenario occurs.

Risk is a function of how poorly a strategy will perform if the 'wrong' scenario occurs.

Risk is a function of how poorly a strategy will perform if the 'wrong' scenario occurs.

Risk is a function of how poorly a strategy will perform if the 'wrong' scenario occurs.