Low cost relative to competitors becomes the theme running through the entire strategy, though quality, service and other areas cannot be ignored.


p. 35 - Competitive strategy, 1980

Michael Porter Quotes

Low cost relative to competitors becomes the theme running through the entire strategy, though quality, service and other areas cannot be ignored.

Low cost relative to competitors becomes the theme running through the entire strategy, though quality, service and other areas cannot be ignored.

Low cost relative to competitors becomes the theme running through the entire strategy, though quality, service and other areas cannot be ignored.

Low cost relative to competitors becomes the theme running through the entire strategy, though quality, service and other areas cannot be ignored.