I've missed over 9,000 shots in my career.
I've lost almost 300 games.
26 times I've been trusted to take the game-winning shot and missed.
I've failed over and over and over again in my life.
And that is why I succeed.


As quoted in Nike Culture : The Sign of the Swoosh (1998), by Robert Goldman and Stephen Papson, p. 49


I've missed over 9,000 shots in my career. I've lost almost 300 games. 26 times I've been trusted to take the game-winning shot and missed. I've...

I've missed over 9,000 shots in my career. I've lost almost 300 games. 26 times I've been trusted to take the game-winning shot and missed. I've...

I've missed over 9,000 shots in my career. I've lost almost 300 games. 26 times I've been trusted to take the game-winning shot and missed. I've...

I've missed over 9,000 shots in my career. I've lost almost 300 games. 26 times I've been trusted to take the game-winning shot and missed. I've...