Maxwell Maltz - Psycho-Cybernetics (1960)
53 Sourced Quotes
Visualizing, creative mental picturing, is no more difficult than what you do when you remember some scene out of the past, or worry about the future. Acting out new action patterns is no more difficult than deciding, then following through on tying your shoes in a new and different manner each morning, instead of continuing to tie them in your old habitual way, without thought or decision.
It is no exaggeration to say that every human being is hypnotized to some extent either by ideas he has uncritically accepted from others or ideas he has repeated to himself or convinced himself are true. These negative ideas have exactly the same effect upon our behavior as the negative ideas implanted into the mind of a hypnotized subject by a professional hypnotist.
I am a firm believer in 'negative thinking' when used correctly. We need to be AWARE of negatives so that we can steer clear of them. A golfer needs to know where the bunkers and sand traps are - but he doesn't think continuously about the bunker - where he doesn't want to go. His mind glances at the bunker, but he DWELLS upon the green.
This Creative Mechanism within you is impersonal. It will work automatically and impersonally to achieve goals of success and happiness, or unhappiness and failure, depending upon the goals which you yourself set for it. Present it with success goals and it functions as a Success Mechanism. Present it with negative goals, and it operates just as impersonally, and just as faithfully as a Failure Mechanism.