Mary Wells Lawrence Quotes

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People are very sophisticated about advertising now. You have to entertain them. You have to present a product honestly and with a tremendous amount of pizzazz and flair, the way it's done in a James Bond movie. But you can't run the same ad over and over again. You have to change your approach constantly to keep on getting their attention....

Mary Wells Lawrence

When a client comes to us with a product, he is, in effect, giving us a problem to be solved.... Some of the biggest advertising mistakes are people who imagine they know what the problem is, or they're not even thinking about; they're just coming up with that brilliant idea and trying to force the problem to fit it.

Mary Wells Lawrence

The first time I watched television I felt exactly as if something important had taken an elevator ride up to my head and gotten off and turned on the light in my mind. I knew that I was going to do something in television. It was in my cards. I remember feeling the warm relief of knowing where my future was.

Mary Wells Lawrence

Mary Wells Lawrence

Mary Wells Lawrence

Creative Commons

Born: May 25, 1928

Died: May 11, 2024 (aged 95)

Bio: Mary Georgene Wells Lawrence (née Berg) was an American advertising executive. She was the founding president of Wells Rich Greene, an advertising agency known for its creative, innovative, and revolutionary work.

Mary Wells Lawrence on Wikipedia

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