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Marshall McLuhan -
The Gutenberg Galaxy (1962)
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Manuscript culture is conversational if only because the writer and his audience are physically related by the form of publication as performance.
Marshall McLuhan
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The great sixteenth century divorce between art and science came with accelerated calculators.
Marshall McLuhan
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The Greek point of view in both art and chronology has little in common with ours but was much like that of the Middle Ages.
Marshall McLuhan
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The printing press was at first mistaken for an engine of immortality by everybody except Shakespeare.
Marshall McLuhan
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Typographic man can express but is helpless to read the configurations of print technology.
Marshall McLuhan
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The alphabet is an aggressive and militant absorber and transformer of culture, as Harold Innis was the first to show.
Marshall McLuhan
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Throughout Finnegans Wake Joyce specifies the Tower of Babel as the tower of Sleep, that is, the tower of the witless assumption, or what Bacon calls the reign of the Idols.
Marshall McLuhan
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Every technology contrived and outered by man has the power to numb human awareness during the period of its first interiorization.
Marshall McLuhan
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In antiquity and the Middle Ages reading was necessarily reading aloud.
Marshall McLuhan
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Until more than two centuries after printing nobody discovered how to maintain a single tone or attitude throughout a prose composition.
Marshall McLuhan
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Typography extended its character to the regulation and fixation of languages.
Marshall McLuhan
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The anguish of the third dimension is given its first verbal manifestation in poetic history in King Lear.
Marshall McLuhan
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African audiences cannot accept our passive consumer role in the presence of film.
Marshall McLuhan
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The uniformity and repeatability of print created the political arithmetic of the seventeenth century and the hedonistic calculus of the eighteenth.
Marshall McLuhan
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Renaissance Italy became a kind of Hollywood collection of sets of antiquity, and the new visual antiquarianism of the Renaissance provided an avenue to power for men of any class.
Marshall McLuhan
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Rabelais offers a vision of the future of print culture as a consumer's paradise of applied knowledge.
Marshall McLuhan
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For the oral man the literal text contains all possible levels of meaning.
Marshall McLuhan
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With Gutenberg Europe enters the technological phase of progress, when change itself becomes the archetypal norm of social life.
Marshall McLuhan
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The Greeks encountered the confusion of tongues when numbers invaded Euclidean space.
Marshall McLuhan
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The medieval student had to be paleographer, editor, and publisher of the authors he read.
Marshall McLuhan
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The world of the Greeks illustrates why visual appearances cannot interest people before the interiorization of alphabetic technology.
Marshall McLuhan
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Bacon's Adam is a medieval mystic and Milton's a trade union organizer.
Marshall McLuhan
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The Greeks invented both their artistic and scientific novelties after the interiorization of the alphabet.
Marshall McLuhan
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Non-literate societies cannot see films or photos without much training.
Marshall McLuhan
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Sheer visual quantity evokes the magical resonance of the tribal hoard. The box office looms as a return to the echo chamber of bardic incantation.
Marshall McLuhan
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Quote of the day
Chaos is a name for any order that produces confusion in our minds.
George Santayana
Marshall McLuhan
Creative Commons
Born:
July 21, 1911
Died:
December 31, 1980
(aged 69)
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