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Marshall McLuhan -
Technology
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My main theme is the extension of the nervous system in the electric age, and thus, the complete break with five thousand years of mechanical technology. This I state over and over again. I do not say whether it is a good or bad thing. To do so would be meaningless and arrogant.
Marshall McLuhan
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The world of visual perspective is one of unified and homogeneous space. Such a world is alien to the resonating diversity of spoken words. So language was the last art to accept the visual logic of Gutenberg technology, and the first to rebound in the electric age.
Marshall McLuhan
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The medium is the message. This is merely to say that the personal and social consequences of any medium – that is, of any extension of ourselves – result from the new scale that is introduced into our affairs by each extension of ourselves, or by any new technology.
Marshall McLuhan
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The world of the Greeks illustrates why visual appearances cannot interest people before the interiorization of alphabetic technology.
Marshall McLuhan
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Electric technology is directly related to our central nervous systems, so it is ridiculous to talk of "what the public wants" played over its own nerves.
Marshall McLuhan
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The "message" of any medium or technology is the change of scale or pace or pattern that it introduces into human affairs.
Marshall McLuhan
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Quote of the day
Be not afraid of life. Believe that life is worth living, and your belief will help create the fact.
William James
Marshall McLuhan
Creative Commons
Born:
July 21, 1911
Died:
December 31, 1980
(aged 69)
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