Marshall McLuhan - Environment Quotes

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The new overkill is simply an extension of our nervous system into a total ecological service environment. Such a service environment can liquidate or terminate its beneficiaries as naturally as it sustains them.

Marshall McLuhan
People in new environments always produce the new preceptual modality without any difficulty or awareness of change. It is later that the psychic and social realignments baffle societies.

Marshall McLuhan
The role of the artist is to create an Anti-environment as a means of perception and adjustment.

Marshall McLuhan
Environments are invisible. Their groundrules, pervasive structure, and overall patterns elude easy perception.

Marshall McLuhan
All media work us over completely. They are so persuasive in their personal, political, economic, aesthetic, psychological, moral, ethical, and social consequences that they leave no part of us untouched, unaffected, unaltered. The medium is the massage. Any understanding of social and cultural change is impossible without a knowledge of the way media work as environments. All media are extensions of some human faculty – psychic or physical.

Marshall McLuhan
If a work of art is to explore new environments, it is not to be regarded as a blueprint but rather as a form of action-painting.

Marshall McLuhan
The present is always invisible because its environmental. No environment is perceptible, simply because it saturates the whole field of attention.

Marshall McLuhan
Youth instinctively understand the present environment – the electric drama. It lives mythically and in depth.

Marshall McLuhan
Media, by altering the environment, evoke in us unique ratios of sense perception... When these ratios change, men change.

Marshall McLuhan