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Environment
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War has become the environment of our time if only because it is an accelerated form of innovation and education.
Marshall McLuhan
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Without an anti-environment, all environments are invisible.
Marshall McLuhan
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When you move into a new area, a new territory and learn a new language, the language is not a new subject, it is an environment, it is total.
Marshall McLuhan
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The artist is the person who invents the means to bridge biological inheritance and the environments created by technological innovation.
Marshall McLuhan
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Languages are environments to which the child related synesthetically.
Marshall McLuhan
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The new overkill is simply an extension of our nervous system into a total ecological service environment. Such a service environment can liquidate or terminate its beneficiaries as naturally as it sustains them.
Marshall McLuhan
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People in new environments always produce the new preceptual modality without any difficulty or awareness of change. It is later that the psychic and social realignments baffle societies.
Marshall McLuhan
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The role of the artist is to create an Anti-environment as a means of perception and adjustment.
Marshall McLuhan
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Environments are invisible. Their groundrules, pervasive structure, and overall patterns elude easy perception.
Marshall McLuhan
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All media work us over completely. They are so persuasive in their personal, political, economic, aesthetic, psychological, moral, ethical, and social consequences that they leave no part of us untouched, unaffected, unaltered. The medium is the massage. Any understanding of social and cultural change is impossible without a knowledge of the way media work as environments. All media are extensions of some human faculty – psychic or physical.
Marshall McLuhan
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If a work of art is to explore new environments, it is not to be regarded as a blueprint but rather as a form of action-painting.
Marshall McLuhan
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The present is always invisible because its environmental. No environment is perceptible, simply because it saturates the whole field of attention.
Marshall McLuhan
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Youth instinctively understand the present environment – the electric drama. It lives mythically and in depth.
Marshall McLuhan
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Media, by altering the environment, evoke in us unique ratios of sense perception... When these ratios change, men change.
Marshall McLuhan
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Quote of the day
Be not afraid of life. Believe that life is worth living, and your belief will help create the fact.
William James
Marshall McLuhan
Creative Commons
Born:
July 21, 1911
Died:
December 31, 1980
(aged 69)
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