If a work of art is to explore new environments, it is not to be regarded as a blueprint but rather as a form of action-painting.


To Wilfred Watson, October 6 1965. Letters of Marshall McLuhan (1987), p. 325


If a work of art is to explore new environments, it is not to be regarded as a blueprint but rather as a form of action-painting.

If a work of art is to explore new environments, it is not to be regarded as a blueprint but rather as a form of action-painting.

If a work of art is to explore new environments, it is not to be regarded as a blueprint but rather as a form of action-painting.

If a work of art is to explore new environments, it is not to be regarded as a blueprint but rather as a form of action-painting.