The user of the electric light — or a hammer, or a language, or a book — is the content. As such, there is a total metamorphosis of the user by the interface. It is the metamorphosis that I consider the message.


Letter to Edward T. Hall, 1971, Letters of Marshall McLuhan, p. 397

Marshall McLuhan Quotes

The user of the electric light — or a hammer, or a language, or a book — is the content. As such, there is a total metamorphosis of the user by...

The user of the electric light — or a hammer, or a language, or a book — is the content. As such, there is a total metamorphosis of the user by...

The user of the electric light — or a hammer, or a language, or a book — is the content. As such, there is a total metamorphosis of the user by...

The user of the electric light — or a hammer, or a language, or a book — is the content. As such, there is a total metamorphosis of the user by...