Marc Ostrofsky Quotes

14 Sourced Quotes

Whenever one or more components of a company's business model changes, new business models are created for supporting companies. The changes might involve niches served, new marketing angles or improved value propositions.

Marc Ostrofsky
Not long ago, the term 'business model' was not exactly on the tip of everyone's tongue. Then, in the early to mid-1990s, 'business model' became a catchphrase that described how a company makes money or saves money.

Marc Ostrofsky
Relevance is a search engine's holy grail. People want results that are closely connected to their queries.

Marc Ostrofsky
In direct navigation, users type exactly what they are looking for in the browser's web address field. This could be the exact domain name or web address. Millions of people do this, emphasizing the need for on- and off-line marketing and branding.

Marc Ostrofsky
The Internet produces new business models and also reinvents traditional business models.

Marc Ostrofsky
Traditional local media are adding local search capabilities to their sites so they can share in the local search traffic and ad revenues in the local markets they serve.

Marc Ostrofsky
The number of small businesses in the United States totals about 25 million. Because most of these have a local trading territory, relatively few advertise online. Online advertising reaches the masses of the Internet world, whether they are local or not.

Marc Ostrofsky
Online business models are still evolving. New and different products and services pop up every day. This gives rise to supporting products and services. A business can make substantial profit by helping others execute their plans for making money.

Marc Ostrofsky
Direct navigation traffic is by far the most highly targeted form of web traffic available.

Marc Ostrofsky
Good website practice and optimizing for conversion usually makes for good search engine optimization. These work together to ensure you drive quality traffic and can persuade that traffic to help you meet your business goals.

Marc Ostrofsky
Many people bypass search engines altogether and still find what they're looking for online. These Internet surfers are using direct navigation.

Marc Ostrofsky
Traditional horizontal search engines cannot always identify the target audience, niche or vertical industry of a page or site. Vertical search engines address this issue by the nature of their design. They identify sites according to more specific criteria and sometimes even by human input.

Marc Ostrofsky
Over many generations, fortunes in the business world were made through buying and selling products in physical stores. Internet fortunes have been made buying and selling products online.

Marc Ostrofsky
The purpose of driving traffic to your online business is to get customers. Once a prospect lands on your site, you still have to convert that prospect into a buyer.

Marc Ostrofsky