General advertising is Cyrano. He comes under your window and sings; people get used to it and ignore it. But if Roxane responds, there's a relationship. We move the brand relationship up a notch. Advertising becomes a dialogue that becomes an invitation to a relationship.


As quoted in: Whatever Happened to Madison Avenue? Advertising in the '90s (1991)

Lester Wunderman Quotes

General advertising is Cyrano. He comes under your window and sings; people get used to it and ignore it. But if Roxane responds, there's a...

General advertising is Cyrano. He comes under your window and sings; people get used to it and ignore it. But if Roxane responds, there's a...

General advertising is Cyrano. He comes under your window and sings; people get used to it and ignore it. But if Roxane responds, there's a...

General advertising is Cyrano. He comes under your window and sings; people get used to it and ignore it. But if Roxane responds, there's a...