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Lester Wunderman Quotes

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General advertising is Cyrano. He comes under your window and sings; people get used to it and ignore it. But if Roxane responds, there's a relationship. We move the brand relationship up a notch. Advertising becomes a dialogue that becomes an invitation to a relationship.

Lester Wunderman

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What we observe is not nature itself but nature exposed to our method of questioning. Our scientific work in physics consists in asking questions about nature in the language that we possess and trying to get an answer from experiment by the means that are at our disposal.
Werner Heisenberg

Lester Wunderman

Lester Wunderman

Born: June 22, 1920
Died: January 9, 2019 (aged 98)
Bio: Lester Wunderman was an advertising executive widely considered the creator of modern-day direct marketing. His innovations include the magazine subscription card, the toll-free 1-800 number, loyalty rewards programs, and many more.

WikipediaLester Wunderman on Wikipedia

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