Lester Wunderman Quotes

1 Sourced Quote

General advertising is Cyrano. He comes under your window and sings; people get used to it and ignore it. But if Roxane responds, there's a relationship. We move the brand relationship up a notch. Advertising becomes a dialogue that becomes an invitation to a relationship.

Lester Wunderman

Lester Wunderman

Lester Wunderman

Born: June 22, 1920

Died: January 9, 2019 (aged 98)

Bio: Lester Wunderman was an advertising executive widely considered the creator of modern-day direct marketing. His innovations include the magazine subscription card, the toll-free 1-800 number, loyalty rewards programs, and many more.

Lester Wunderman on Wikipedia

Suggest an edit or a new quote

American Economist Quotes

Economist Quotes

20th-century Economist Quotes