In day-to-day commerce, television is not so much interested in the business of communications as in the business of delivering audiences to advertisers. People are the merchandise, not the shows. The shows are merely the bait.


Television: The Business Behind the Box, 1971, p. 15


In day-to-day commerce, television is not so much interested in the business of communications as in the business of delivering audiences to...

In day-to-day commerce, television is not so much interested in the business of communications as in the business of delivering audiences to...

In day-to-day commerce, television is not so much interested in the business of communications as in the business of delivering audiences to...

In day-to-day commerce, television is not so much interested in the business of communications as in the business of delivering audiences to...