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Leon Festinger -
A theory of cognitive dissonance (1957)
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When dissonance is present, in addition to trying to reduce it, the person will actively avoid situations and information which would likely increase the dissonance.
Leon Festinger
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In England, the profession of the law is that which seems to hold out the strongest attraction to talent, from the circumstance, that in it ability, coupled with exertion, even though unaided by patronage, cannot fail of obtaining reward.
Charles Babbage
Leon Festinger
Born:
May 8, 1919
Died:
February 11, 1989
(aged 69)
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