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Leon Festinger -
A theory of cognitive dissonance (1957)
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When dissonance is present, in addition to trying to reduce it, the person will actively avoid situations and information which would likely increase the dissonance.
Leon Festinger
Quote of the day
It would be a poor thing to be an atom in a world without physicists. And physicists are made of atoms. A physicist is an atom's way of knowing about atoms.
George Wald
Leon Festinger
Born:
May 8, 1919
Died:
February 11, 1989
(aged 69)
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