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Leon Festinger - A theory of cognitive dissonance (1957)

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When dissonance is present, in addition to trying to reduce it, the person will actively avoid situations and information which would likely increase the dissonance.

Leon Festinger

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Every word she writes is a lie, including 'and' and 'the'.
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Leon Festinger

Leon Festinger

Born: May 8, 1919
Died: February 11, 1989 (aged 69)
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