Is marketing management an art or a science? Some marketing observers maintain that good marketing is more of an art and does not lend itself to rigorous analysis and deliberation. Others strongly disagree and contend that marketing management is a highly disciplined enterprise that has much in common with other business disciplines.


Philip Kotler, Kevin Lane Keller, Mairead Brady, Malcolm Goodman & Torben Hansen. (2009). Marketing Management. p. 819

Kevin Lane Keller Quotes

Is marketing management an art or a science? Some marketing observers maintain that good marketing is more of an art and does not lend itself to...

Is marketing management an art or a science? Some marketing observers maintain that good marketing is more of an art and does not lend itself to...

Is marketing management an art or a science? Some marketing observers maintain that good marketing is more of an art and does not lend itself to...

Is marketing management an art or a science? Some marketing observers maintain that good marketing is more of an art and does not lend itself to...