Kevin Lane Keller
Born: June 23, 1956 (age 69)
Bio: Kevin Lane Keller is the E. B. Osborn Professor of Marketing at the Tuck School of Business at Dartmouth College. He is most notable for having authored Strategic Brand Management, a widely used text on brand management.
Known for:
- Strategic Brand Management (2003)
- Administração de Marketing (2006)
- Best practice cases in branding (2003)
- Keller: Ideas into Action (2000)
- Evaluating Diversity Training (1995)
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