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Is marketing management an art or a science? Some marketing observers maintain that good marketing is more of an art and does not lend itself to rigorous analysis and deliberation. Others strongly disagree and contend that marketing management is a highly disciplined enterprise that has much in common with other business disciplines.

Kevin Lane Keller

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Policemen so cherish their status as keepers of the peace and protectors of the public that they have occasionally been known to beat to death those citizens or groups who question that status.
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Kevin Lane Keller

Kevin Lane Keller

Born: June 23, 1956 (age 68)
Bio: Kevin Lane Keller is the E. B. Osborn Professor of Marketing at the Tuck School of Business at Dartmouth College. He is most notable for having authored Strategic Brand Management, a widely used text on brand management.
Known for:
  1. Strategic Brand Management (2003)
  2. Administração de Marketing (2006)
  3. Best practice cases in branding (2003)
  4. Keller: Ideas into Action (2000)
  5. Evaluating Diversity Training (1995)

WikipediaKevin Lane Keller on Wikipedia

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