We humans have had from time unknown the compulsion to name things and thus to be able to deal with them. The name we give to something shapes our attitude toward it. And in ancient thought the name itself has power, so that to know someone's name is to have a certain power over him. And in some societies, as you know, there was a public name and a real or secret name, which would not be revealed to others.

Gates of excellence: on reading and writing books for children (ed. Dutton Juvenile, 1981)