[Culture] Jammers are now mobilizing to repeat the tobacco story in many other areas of life. We're going to take on the global automakers, the chemical companies, the food industries, the fashion corporations and the pop-culture marketers in a free-information environment …We want auto executives to feel just as squeezed and beleaguered as tobacco executives. We want them to have a hard time looking their kids in the eye and explaining exactly what they do for a living.

Cultural Jam (2000)