I always give my bird a generous butter massage before I put it in the oven. Why? Because I think the chicken likes it—and, more importantly, I like it.
As reported in: The New Yorker, Volume 75 (New Yorker Magazine, Incorporated, 1999), p. 32: "The American chicken seems to be O.K. with Julia, at least for the time being. In the new book, she recommends a butter massage before roasting, 'because I think the chicken likes it.'"