My years of reading P. T. Barnum is finally coming into play. [snaps fingers] This notion of saying nothing, of keeping a secret, and doing it in a way that's not elitist but that's like, You wanna come in here and hear? [whispers] We have a secret. That's all that I can tell you. But you're involved. You know?
Reported in Jay Babcock, "MUSIC IS NEVER WRONG: A visit with Josh Homme & John Paul Jones of Them Crooked Vultures", Arthur Magazine (October 15, 2009).