Jonathan Ive Quote

The defining qualities are about use: ease and simplicity. Caring beyond the functional imperative, we also acknowledge that products have a significance way beyond traditional views of function.


In an interview at the Design Museum (2003)

Picture Quote 1

The defining qualities are about use: ease and simplicity. Caring beyond the functional imperative, we also acknowledge that products have a...

Picture Quote 2

The defining qualities are about use: ease and simplicity. Caring beyond the functional imperative, we also acknowledge that products have a...

Picture Quote 3

The defining qualities are about use: ease and simplicity. Caring beyond the functional imperative, we also acknowledge that products have a...

Picture Quote 4

The defining qualities are about use: ease and simplicity. Caring beyond the functional imperative, we also acknowledge that products have a...