The communication of modern science to the ordinary citizen, necessary, important, desirable as it is, cannot be considered an easy task. The prime obstacle is lack of education. … There is also the difficulty of making scientific discoveries interesting and exciting without completely degrading them intellectually. … It is a weakness of modern science that the scientist shrinks from this sort of publicity, and thus gives an impression of arrogant mystagoguery.
John M. Ziman (1976). The Force of Knowledge: The Scientific Dimension of Society. Cambridge University Press. p. 119. ISBN 0-521-09917-X.