John R. Platt Quote

The needs of man, if life is to survive, are usually said to be four — air, water, food, and in the severe climates, protection. But it is becoming clear today that the human organism has another absolute necessity... This fifth need is the need for novelty — the need, throughout our waking life, for continuous variety in the external stimulation of our eyes, ears, sense organs, and all our nervous network.


John Radar Platt (1959) "The Fifth Need of Man," in: Horizon 1 (July 1959), p. 109. Cited in: W. B. Willers (1991) Learning to Listen to the Land. p. 184


The needs of man, if life is to survive, are usually said to be four — air, water, food, and in the severe climates, protection. But it is becoming ...

The needs of man, if life is to survive, are usually said to be four — air, water, food, and in the severe climates, protection. But it is becoming ...

The needs of man, if life is to survive, are usually said to be four — air, water, food, and in the severe climates, protection. But it is becoming ...

The needs of man, if life is to survive, are usually said to be four — air, water, food, and in the severe climates, protection. But it is becoming ...